Licensing revenues doubled last year, Sugar Bowl merchandise credited

About how their merchandise royalties goes into the Athletic Department Revolving Fund to help all sports, not just football, Tiffany Kuraoka, assistant AD for business said:
“The amount we get this year will be very high. That will be a windfall for us. … Believe me it will be spent.” (HSB)

HSB Note: “UH received $631,910 in the fiscal year ending June 30, compared with $317,009 in the previous year, according to Carolyn Tanaka, UH vice president of external affairs. The money doesn’t reflect actual retail sales, but payments from licensed wholesalers who put a UH logo on products. They pay the university 8 percent of the selling price of goods to the university. Sales of UH Sugar Bowl-related merchandise soared after the football team received an invitation to the Bowl Championship Series event in New Orleans.”

HSB Note: “The money from 2007 and 2008 has yet to be distributed, in part because the administration is still deciding how to do that, Tanaka said. The formula changes year-to-year depending on sales. In 2006, the largest chunk of money, nearly 70 percent, went to the UH-Manoa Athletics Department, 24 percent went to the UH system office, and about 4 percent to the UH-Hilo Athletics Department.”


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