Unsure if UH would bid on the Aloha Stadium advertising contract, HF said:
“I have no idea, it just happened. I haven’t had a chance to talk to our people.” (HSB)
HSB Note: “Hawaii Malls has held the contract since 1999, acting as an agent for the stadium in soliciting advertising sales. In a presentation to the board, company representatives reported that it had sold more than $350,000 in ads for the stadium last year, covering the areas stated in the contract. They also projected revenues — driven primarily by UH football — to top $411,000 this year.
The revenues from ad sales go into the stadium’s fund, with a 19 percent commission paid to Hawaii Malls. The terms could change depending on the outcome of the bidding process for the new contract.”
About ending the current contract and making a new one with proper wording, board chairman Kevin Chong Kee said:
“What the board wants to do is, instead of extending, reword the way the contract is stated and provide that we can have continued revenue from advertising past the limit of the licensee. That was a problem for us because you’ll never get out of that contract, you’d always have to extend it.” (HSB)
HSB Note: “As it stands, both Hawaii Malls and UH are selling ad space within the stadium. Hawaii Malls is responsible for ads appearing around the stadium structure and on the scoreboards, as well as commercials shown on the Jumbotron. Those revenues go into the special fund, with those monies released to the stadium by the Legislature.
UH, which bid for the contract in 2005, generates revenue at football games through ads appearing on the on-field signage along the sidelines, behind the end zones and on the nets behind the goal posts.”